If I remove the menu from the checkout Phone Number Database page (less distraction), fewer people abort the purchase process. Having a block of USPs come up as people scroll across the page will get more people to Phone Number Database the checkout page. Declaring scarcity ('last three!') tempts more people to make a Phone Number Database purchase. Think of the neighbors Of course it takes quite some time to identify where things go wrong and what the possible causes.
And in the end, you can Phone Number Database never be 100% sure why people drop out. Maybe someone stopped the purchase process because there was too much information to fill in, or because there were too many Phone Number Database pages before reaching the shopping cart. But maybe someone also stops because the doorbell rang and the neighbors unexpectedly came by with a bottle of wine and snacks. That can of course happen – depending on the relationship you have with your neighbors.
As a webshop owner you will Phone Number Database probably never find out. It is therefore important to take a good look at everything and to formulate a hypothesis based on patterns that often occur. A hypothesis that can be Phone Number Database tested. Step 4: Make a test plan Because you may collect quite a few hypotheses that you want to test, it is useful to collect all your assumptions in an excel file, in which you at least describe: Problem (for example: 'Visitors drop out', or 'People don't scroll down'). Priority.