SEO AI at heart. Humans in control. AI at the heart. Humans in control. Posted: 2020-11-18 Any marketer will tell you that applying AI to marketing Shadow Making is a current trend and has the potential to disrupt the industry. Just last week, Oracle announced it was providing artificial intelligence in its customer experience cloud. Oracle's announcement follows a long series of press releases from major marketing clouds such as Salesforce, IBM Shadow Making and Adobe. Space is so hot, in fact, that there seems to be a contest to have the best name for your AI, with the likes of Einstein, Watson and Sensei regularly vying for top billing. If you look past the cute names, however, you'll find there's real technology at play.
AI solutions based on existing infrastructures cannot support this type of approach. The average B2C company has on average Shadow Making over 100 attributes for each of its customers across personal data (name, address, etc.), behavioral/usage data (e.g. game data, voice consumption) and marketing interaction data. By combining these attributes, there are over 2,100 different permutations of assembling this data for testing and targeting Shadow Making purposes. That might seem like a small number when written in an article like this, but when you consider the fact that the length of the universe in seconds is 244, it's becoming apparent that bolting AI onto existing existing infrastructure to solve narrow use cases isn't going to be enough in today's world of the connected customer. Apply AI at the heart of the marketing stack.
Be proactively fed back to the marketer. via alerts to help guide future marketing and creative strategy. These Shadow Making learnings are automatically applied back into the AIM platform to continuously optimize KPI performance. Amplero Artificial Intelligence Marketing Platform. In the diagram above, a line with dark purple bars shows that a particular campaign is played more frequently than those in light purple, given their positive impact on improving KPIs. While Amplero is an early leader in applying AI at the heart of Shadow Making the marketing stack, other companies taking similar approaches include Optimove, Adgorithms, and Motiva. Collectively, companies applying AI at the core use machine learning to plan, personalize and optimize every interaction throughout the customer.