In 2020, the market size of the green plant industry will reach 500 billion yuan, with an expected year-on-year increase of 19.6%. As the domestic and foreign supply and demand situation is difficult to achieve a balance in the short term, the market demand for the green plant industry is strong. "Internet +" is applied in the field of green plants, bringing new development space for green plants. On this basis, the competition between traditional enterprises and Internet platforms is fierce. Enterprises improve the market competition rate by improving user experience and improving efficiency, providing new growth space for the green plant industry.
Figure 2-1 Market size and growth rate of green plant industry
Summary: With the improvement of people's living standards, more and more people want to add color to their lives and optimize their quality of life. Planting flowers and grass has also become a way of people's pastime. Potted green plants have the advantages of purifying the air, removing formaldehyde, and preventing radiation, making offices, cubicles, indoor corridors and other spaces full of greenness and vitality. As consumers change their views on potted green plants, the green plant industry has also entered the stage of capital operation. Such as the "Jingdong Flower and Gardening Festival 9.9 yuan spike, 3 pieces 20% off" activities.
The "Thirteenth Five-Year Plan" for the country email list development of the green plant industry issued by the central government clearly requires that the green plant industry will increase by 30% by 2020, and various localities have issued local policies to increase the penetration rate of the industry. In 2020, the green plant industry will become a market for policy dividends. The government work report of the State Council pointed out that the green plant industry will help improve the quality of life of the people.
Summary: The development of green plant pots is in line with the national strategy of protecting the ecological environment and improving people's living standards and quality of life, and green plants have the functions of purifying the air, beautifying the urban environment, living environment and working environment, and relieving the eyes.
The green plant industry continues to be in hot demand, and capital is good for the green plant field. For example, "Zhongke Sanan invested 7 billion yuan to build a plant factory research institute and a plant factory industrialization base", which also provides new development momentum for the green plant industry.