customers from design to construction. But Beardsley's strength was also his weakness. The breadth of their services made it difficult to stand out in the industry. Our challenge was to help them find a niche that fit their story, without sacrificing their full design services.Read the full Beardsley case study here2) Explain how you helped the customer. Then we move on to the process we used to help a particular client. This section will probably be the longest and most detailed. This will show prospects what they can expect when working with you.Example: Hinge began by conducting internal and external
research, interviewing . The research gave Hinge insight into external and internal brand perception gaps and an understanding of customer buying employee email list habits. While MicroLink customers were happy with the company's level of expertise and service, Hinge determined that customers were unable to explain what the company did or why its services were important…Read the full MicroLink case study here3) Display results. Finally,
we show how this process and our expertise have produced results for the company.Example: Over an 18-month period, this strategy dramatically increased the company's online presence, creating an influx of traffic, high-quality leads, and new customers. In a recent 4 month period, social media activity created 170 new leads.Read the full Digital Complice case study hereOnce you take the time to create a few case studies, you'll start to see how powerful they can be for building trust. Even better, you'll see how they help attract new customers.To learn more about strategies for nurturing