Foreign countries are more open-minded, and the sofa-guest culture is popular; foreign B&Bs are cost-effective, have individual decoration styles, and are mostly cheaper than hotels; foreign short-term rental industry has a good user base, and most Westerners have the habit of vacationing, and B&Bs satisfy Their social needs; finally, the most Buy email list important thing is that the foreign credit system is perfect and strictly regulated, and the trust between people is guaranteed.
In China, people are more conservative in thinking, and the concept of sofa guest has just become popular; at the same time, the cost performance of domestic hotels is also relatively high, both in terms of location, decoration and hygiene, etc. of users are relatively small, only limited to tourism, business trips, job hunting, etc.; the most important thing is that the domestic credit system is not perfect, and the security and trust issues of landlords and tenants are the biggest pain points. Therefore, the domestic homestay development environment is not yet mature and cannot be Copying and copying foreign models, it is necessary to explore a homestay development model with Chinese characteristics.
2. Market size
According to iResearch, the transaction scale of China's online short-term rental market reached 8.78 billion in 2016, an increase of 106.1% over the previous year. It is predicted that the transaction scale of the entire short-term rental market will reach 16.96 billion yuan in 2018, almost twice that of 2016, and the growth rate will increase by 35.5% compared with 2017. The scale of short-term rental transactions will become larger and larger, and the short-term rental market prospects in China can be said to be infinitely bright.