A poorly managed migration like this alone was likely to cause new problems and brazil phone number list compound existing ones.When the content migration is complete, google must re-crawl the new urls, along with any accompanying signals, such as backlinks and canonicals, to rank what effectively become new landing pages. Either way, a migration is best prepared months in advance, carefully brazil phone number list planned, and executed during a low sales season. In the case of premiumretailwebsite , all points were ignored, causing - as expected - an instant drop in google rankings at the end of q3.
The site may have recovered over time; however, the migration was canceled brazil phone number list several weeks later due to an unexpected legal issue with the new b domain. More, now to domain c. Of events was further aggravated by the fact that domain c's past and backlink profile was not verified as part of due diligence.An existing manual penalty, also brazil phone number list known as manual action, sent the serp slide into a dive. The final blow to site rankings came later when, amid the turmoil, site operations were restructured to better reflect country sales teams.
In short, the language versions of premiumretailwebsite have been brazil phone number list upgraded with a host of in-house and custom third-party cmss, independently operated on subdomains and directories. Any resemblance of consistency was dropped due to internal disputes. Too many cooks have finally ruined the seo broth .Repeated migrations followed by decentralization of website brazil phone number list management caused rankings to plummet.To take away:content migrations are among the most sensitive seo operations. They require careful preparation and