This framework helps you focus on your work and provides insights into bottlenecks, what type of content fits where, and more. The three levels are most often described as: Top of funnel ( tofu ) The middle of the funnel ( MOFU ) The bottom of the funnel ( BOFU ) If you're familiar with HubSpot and inbound marketing, here are three steps: Consciousness Consideration Decision We will walk you through each step of the single grain goal achievement process so you can install it on your agency. 1) Tofu TOFU is a content that introduces your brand and makes you aware of problems.
Click to tweet Content ghost mannequin effect example: blog Webinar Podcast meeting Advertising, etc. TOFU can be thought of as everything that exposes people to your brand. That is the first step. This is where your content empire is born. It's a blog. It's a podcast. It is a signboard. This is a radio interview. Whatever content you're using to find new people, it fits here. 2) MOFU MOFU is content that describes the style of solution for prospects and why it is the right way to solve a problem.
Click to tweet Content example: Detailed blog White paper Email advertisement MOFU is still researching the best solution, even after prospects have learned of their problem. For example, the issue of increasing traffic to a website can be torn between podcasting and blogging. Here is another example: Someone is having a hard time hiring someone. They decide whether to hire a recruiter or an in-house HR manager. Simple things.