An opportunity for restaurants This partnership between two giants, Instagram and TheFork, represents a great opportunity for restaurateurs who would gain visibility. Indeed, restaurants are more and more present on social networks. Whether fast food (McDonald's, Burger King), starred restaurants (Paul Bocuse) or local restaurants, all have taken advantage of Instagram. And it is in particular because many of their customers and future customers are also present on these same social networks. Instagram will make it possible to whet the appetite of users thanks to enticing photos, but also to make people discover the places.
Indeed, the variety of publications appeals to subscribers who can, therefore, find photos of the setting in which they wish to have a good time, they also have access fax list to the various dishes offered highlighted by photos, to the cards which are renew according to the seasons, etc. Local restaurants can also highlight their collaborations with local producers as well as the use of fresh products. Social networks have become real marketing tools. Before seducing Instagrammers, the social network also allows you to be known to as many people as possible. Users can find you in the same way as on Google.
More and more users are looking for restaurants on the social network. Also, you have to put the odds on your side by using hashtags, for example. Many photos of dishes will then appear that will help them form an opinion and choose a restaurant in which to eat. Social networks, and in particular Instagram, are good levers for improving the notoriety and brand image of a restaurant. It also helps to create a close relationship with its customers, and even trust. By being active in its publications, the restaurant will give a modern and connected image, which shows its adaptability to increasingly connected consumers as well.