Price This point is self explanatory. The price is the value that the product will have for the public. It can also cover details such as the payment methods that will be accepted and available to customers. Promotion This characteristic already covers the means or techniques that will be used to communicate the product to consumers and can be measured in effectiveness by the volume of sales tickets. They are the methods that are going to be used to attract attention, such as advertising, offers, special packages,
coupons, etc. Marketing in traditional media When thinking about marketing, there are those who could confuse it with advertising, since they are concepts fax number list that are linked, so that advertising is part of the work that is developed within the marketing of a brand. Advertising would be part of the marketing strategy to externalize some of the objectives established in a marketing plan. Much of today's marketing focus is on the internet, in things like Pay Per Click (PPC) campaigns, social media marketing, website blogging, or
e-commerce. However, this does not leave behind what is still known as advertising in conventional media. Even with the rise of digital media, exposure on billboards, television or radio commercials, or print media such as magazines and flyers is not stopped. These distribution channels may not have the definitive power that they did 20 or 40 years ago, but society has not forgotten them and they continue to be very important components of company advertising campaigns.