I started as a marketer and specialized in international marketing always which since I decided to create this brand in I immediately knew that it had to be internationalized and it had to be global right away. Besides why why limit yourself there are no reasons for it. So I immediately built the brand so that it would be attractive not only to Varsovians or Polish women but also to women all over the world. PS Okay and what were your biggest challenges in the beginning Well yes the swimwear market is first of all a very hermetic hermetic market.
On the other hand a lot of global competitors how did you try to classify yourself in this market find yourself what did you face from the very beginning MU The biggest challenge was to create one coherent collection that would contain products attractive for individual markets because after with women from seventy countries I found out what they whatsapp mobile number list would like to look like on the beach . And it turns out that there are certain patterns that you have to follow for example in the market in the German market women do not want to look sexy they do not want to be reduced to their appearance they do not want to show themselves as sex objects they just cover themselves more Yes.
They prefer black colors more covered models and for example on the Spanish or even Polish market this situation is completely different. So the biggest challenge was to create a collection that would be coherent both in terms of color and models but each of them was dedicated to a certain market and a coherent coherent element was our philosophy i.e. this body positive which was a bit like our interpretation we created our own we created our own interpretation of this term because it usually associated with plus size or on the contrary with very very skinny girls.