On their sites with advertisers who want to post their ads. However, although The platform is an open exchange where all potential buyers can see all available options, but only the configuration space that meets the marketer's needs is shown. Demand Side Platform ( ) It is a system that allows you to manage multiple ad exchange and data exchange accounts through a single interface. They are often used by agencies and media centers to buy advertising more efficiently and economically: digital ad space is sold to the highest bidder without human intervention.
Prices are based on the number of impressions Latest Mailing Database available on a given placement. Programmatic Advertising If you want to commission the buying and selling of entire segments of advertising space without manually intervening with each offer, this is the technology you're looking for. Through an artificial intelligence system, it automates the buying process based on the audience and predefined goals. Sponsored Content Some websites, online newspapers, and eCommerce that offer organic navigation of products or articles allow you to gain visibility of famous sponsored content directly in your results. These types of ads are bought directly from the platform that hosts them. Supply-side platforms act as mirror services, defining platforms that allow websites to manage their ad space, host branded ads and banners, and receive compensation.
Designed to attempt to arrive at the best, cost-per-thousand-impressions benefit to a website owner by comparing offers from the largest number of ad exchanges, ad networks and demand-side platforms. To continue in-depth topics related to online advertising, subscribe to our newsletter: every month you will receive suggestions for digital marketing campaigns. Silvia Pagano Digital Marketer, even though my first love is writing. You can find me in Milan, looking for insights into psychology, communication and marketing, taking some specific courses or hiding behind a stack of books.